When embarking on a social media marketing campaign, the importance of hashtags is one that cannot be overemphasized. This is because it plays a vital role in spreading your content as it helps to get your content to persons across various parts of the globe.
Instagram is one of the fastest-growing social media platforms. Hence, there has been a tremendous increase in the number of social media marketing campaigns carried out on the Mark-owned company.
According to influencermarketinghub.com, 88% of brand posts include at least one hashtag in their post on Instagram and posts with at least one hashtag average 12.6% more engagement than those without.
Hashtag usage online can be dated as far back as 1988. More than three decades later, they are now a crucial social media marketing tool. This is because apart from the fact that hashtags help in increasing the outreach of appropriate content, hashtags also help to group messages and other content into different categories.
THE 20 MOST POPULAR DIGITAL MARKETING HASHTAGS ON INSTAGRAM:
So, from Nate Ridder’s infamous 2007 hashtag (#Sandiegoonfire) to that hashtag you are about to start, we bring you the 20 most popular digital marketing hashtags on Instagram at the moment;