Digital Marketing


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“I do not need a website before my business becomes a success” is the mindset of the average businessman. But then, that which separates the likes of Dangote, Jack MA and Jeff Bezos from the average businessman is the fact that “THEY DO WHAT OTHERS CAN DO BUT WILL NOT DO”.

According to beamlocal, recent research has shown that roughly 81% of people research a business or service on the internet prior to making a purchase decision. That’s around 25.92 million people searching for businesses online. Yet, 46% of business owners have stated “Business currently doesn’t need one” as their #1 reason for not having a website. Even the worst of statisticians can see that there’s a glaring disconnect here.

Still having question marks on the need for a website for your business?
Keep reading…

To start with, a website can be simply defined as a page (or collection of pages) on the World Wide Web that contains specific information which was all provided by one person or entity and traces back to a common name known as “Domain name “.Hence, it matters less whether you are a tech-savvy person or the technophobic type before you introduce websites to your business.

Now, to the generation-old question “why do I need a website for my business?”. Let’s quickly take a look at five reasons why you need a website for your business.


1. Having a website ensures that your business is ALWAYS on


You won’t ever have to put up a CLOSED for business sign after setting up a business website. Customers can have a look at your products and buy them (even when you are not available). It means you are selling your services and products 24/7.

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Your website can be available 24 hours a day, 7 days a week and 365 days a year while you (or even your storekeeper) CANNOT. Simply put, a website acts as your “always-on” business advocate during and outside of office hours.


2. Having a website adds instant credibility to your business


In the 21st century, consumers are skeptic (by default); in fact, according to VERISIGN,  56% of people stated that they won’t trust a business without a website. Setting up a good website instantly boosts your credibility and your status as a legitimate business.

The first impression counts a lot (at least that’s what the majority of people believe). With a well-designed web page for your business, a website can serve as your number one tool for standing out in a crowd.


3. Having a website helps you save time


Communication is a key part of every business, but then communicating with customers (be it you trading emails, taking calls, or sending out proposals) can be very time-consuming.

Having a website can save you at that time as you would get to provide answers to FAQs (frequently asked questions) and inquiries only on your web page. What does this connote?. It means you can spend your time doing other things.



4. Having a website gives your business a global presence


Nowadays, getting your business on the global map is pivotal. The more countries your business is able to cater to, the more successful your business will become.

That is exactly why every business (even small businesses) needs a website.

Think of having a website as just a small price you pay to cater to clients all across the seven seas without being there physically.

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5. It’s not as hard, or as expensive as you were told


You don’t need to be a tech guru before you run a website for your business.

Many web development companies have very simple signup processes which make the process fast and stress-free for you.

Having a website is also cost-effective because having a website offers a better ROI than any other form of advertising for your business. So, If you’re planning to market your business (which I guess you are), a website should be your first priority.

With time, the relatively low investment (when compared to other forms of advertising your business) of getting a business website will pay dividends by driving your new customers and building your brand. Plus it’s tax-free.

Have you had a change of mind about having a website for your business, visit today to create the perfect website for your business.