Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning of business and brand, Statistics have shown that 93.5% of global internet users have purchased products online, which make it essential for any business that wants to strive in this era to invest in online marketing.
Also, the ever-increasing number of people on the internet has made online sales become the primary goal of countless businesses and brands, large, medium, or small.
While going about making sales online, you have to be smart and strategic about it in other not to spend a chunk of money without a reasonable return of investment(ROI).
Below are 5 actionable strategies to increase online sales without regret
1. Target look alike audience on Facebook:
One of the efficient ways of finding new customers and increase online sales is to use the data you have about your existing customers to find people just like them. Facebook allows you to do this through the targeting of lookalike audiences which is referred to as a custom audience.
Custom audiences on Facebook are essential users on Facebook who share characteristics and behaviors to customers with your existing customers. You upload your data to Facebook, which then cross-references its data (and information from third-party data brokers) to create matches based on the criteria you specified.
You can also use tracking pixels and data from app installations to help you create lookalike audiences. This is an excellent way to make the data on your existing customers work for you, as it effectively allows you to greatly expand your reach with minimal effort and use highly targeted ads to entice Facebook users who are very similar to your existing customers.
2.Nail your value proposition and make it obvious on time:
Far too many businesses and brands lost sales, a chunk of money, and time focusing on themselves, forgetting people don’t care about them or their products or service. The bitter truth is people don’t want to make purchases unless it solves their problem and makes their life better.
This is why value reposition should take the centre stage in all of your marketing communication be it ads, or any form of content(video, infographic, posts). A value proposition is a primary reason why your buyers should buy from you and not your competitors, the promise of value prospect will receive by purchasing your products or service.
In other to nail your value proposition there are questions you need to ask yourself
- what problem is my products/ service solving
- what are the specific benefits my product/service
- Why should customers buy from me and not competitors
Once you can answer these questions, it becomes easy to build trust which in turn generates sales. The greater the value you can create around your products or services, the more sales you’ll make.
3.Create a quality copy:
Copy fosters and encourages trust in brands, it is also crucial to business’ reputation. It is the art of writing a compelling, and straightforward content around value proposition for your audience in such to attract and delight them. The success of your marketing campaign immensely depends on how you can convince your audience to buy from you and not your competitors. Quality copywriting would definitely increase your online sale read more on how to create a quality copy.
4. Offer a bulletproof money-back guarantee:
Oftentimes, one of the most powerful factors in a consumer’s decision behavior not to buy something is risk aversion, the desire to avoid a potential loss.
Most times, ‘What if questions’ always popup in the heart of potential customers. Which may after their decision in purchasing your products. To overcome this, you need to adopt the bulletproof money-back guarantee strategy to attract potential customers who may fall into these categories. The more risk you remove from the prospect’s decision, the more likely they are to buy from you, so take away anything that could dissuade prospects from buying from you.
5.Provide as many payment options as possible:
Okay, so your business takes credit cards. What about Google Wallet payments? Or ApplePay? WePay?
Consumers have more choice than ever before in terms of how they pay for goods and services, By offering more payment options, especially for business or brand whose products are exportable, you’re making it easier for prospects to give you their money. Sure, it can be a hassle to optimize your site to include all these options, but doing so is a great way to increase online sales, particularly if your site has strong mobile traffic.
The above are some of the strategies to skyrocket your online sales. Remember to drop your comment(s)