Instagram has grown to be an ultimate platform for sharing photos, communicating, engaging and educating audiences.
The growth that Instagram has made over the years indicated that this platform is filled with potential and marketing opportunities for businesses and brands. This fact explains the reason why every business are found on this platform(Instagram).
The bitter truth is most businesses on this social networking platform (Instagram) are not making most of this platform despite its potentials and the marketing opportunities.
Has crucial has it is to post the right kind of content to stay relevant on this platform it’s also important not to ignore some strategies in your IG marketing campaign.
Below are some of the strategies you should incorporate in your IG marketing campaign
Hashtags: This word might not be new to you as it is used across all social media platforms especially Twitter. Instagram also adopted the use of hashtags in 2011. According to the dictionary, Hashtag a is word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.
Hashtags make it easier to discover posts around a specific topic since hashtag aggregate all social media content with that same hashtag.
You can add hashtags in the caption or comments of your post just to make it more visible to your target audience.
Get familiar with Instagram(IG) analytics
Social media platforms are generally known for engagement. Without engagement, social media platforms will not be alive and fun. Engagement matters more On Instagram compared to all other platforms.
Sometimes, your marketing effort might not translate into sales. That’s why it’s important to have come up with ways to measure the performance of contents, posts so as to justify all of the time and money spent on Instagram marketing.
In other to know what is working, which post is performing and which ones are not performing you need to have Instagram analytics tools and get familiar with Instagram analytics.
Optimize your Bio
Think about it, is your Instagram ready to convert your visitors. Or to repel them? what do people think about your brand when they view your profile(Bio). Your bio gives you the chance you need to capture the attention of the audience who are not aware of or familiar with your business. Also, a well-optimized bio would drive more traffic to your website as people would want to know more about your business or website.
Your Instagram bio is as important as the content you post. Therefore you need to take your time not just to write a good copy for your brand but to include links (either to your youtube channel, or website ). As well as to include a Call– To Action button as part of your Instagram Bio.
Here are some of the tips to keep in mind when trying to set up your bio or update it.
Write a copy for your brand
A copy is a short, catchy description of your business. This(copy) should be something that will get the audience on board with you, what you are posting, and most importantly, what your brand is all about. Why writing this be sure to express your brand’s voice and personality. Choose your words carefully remember Instagram Bio can only contain 150 characters. (Emojis go a long way in Instagram bio).
Include a Call-To-Action (CTA)
It is very important to include CTA in your bio, CTA is instruction giving to audiences. It essential to make visitors who view your Instagram profile to take action after viewing your profile either to visit your website or YouTube channel or to “click here to learn more about your businesses and services.
Add a Link
The only place where you can put a clickable link on Instagram is in your profile below your bio description.
If you want more successes on Instagram, it’s important to use links effectively. The good news is that you can change this URL as often as you like. Send visitors to your website, YouTube page, or it could be a link to your blog post or anywhere else.
Use Paid Promotion
Paid promotion is an effective way to get your unnoticed contents in front of the right audience. Getting organic traffic on your Instagram page is cool but when combining that strategy with using paid advertising to show off your posts, then you have an advantage over your competitors. and you have increased the chances you need to attract new audiences and also to get noticed by new clients
Leverage on feed and Stories
Stories is a feature first on Snapchat and later on Instagram and Facebook, This feature allows users post photo and video sequences that disappear 24 hours after being posted. Statistics show that there are more than 400 million Instagram users watching stories on a daily basis. With this fact, if you are not leveraging this Instagram feature then you are not being smart about your Instagram marketing.
Have a Business Plan
The first step to running a successful campaign is to have a Brand plan. And for Instagram having a top-notch content is the key to successful Instagram marketing. Because this platform is a visual platform, it’s essential to start by defining the look and feel of your brand profile. And If you really want to connect with your audience and followers on Instagram, you can turn your Instagram grid into a complex and interconnecting collection of images and videos,
Your Instagram visual content style should reflect your brand identity.
To help create the right style for your business, try to answer the few questions below
• What colours do you want people to associate with your brand?
• What types of content do you want to post?
I hope you find this article helpful? don’t forget to drop your comment(s). And if you still have problem with your Instagram marketing you can contact us on@digprom