Marketing & Sales Archives - Page 2 of 3

How to Identify Quality Leads

ByBoluwatife OyetunjiOctober 9, 2020

Regardless of your business nitch, your main objective is to sell your product or service. In other to generate quality leads, You need to have an ideal customer in mind for you to tailor your offerings and marketing strategy to drive sales. A persona is not just a segment

ByBoluwatife OyetunjiAugust 6, 2020

We found ourselves in an environment (Nigeria) where business owners or marketers would rather say come and buy rather than communicating the benefits of their products. Many at time business owner and marketer are caught up in wanting to sell their product or services

Utility Marketing

What is Utility Marketing? And Forms of Utility Marketing

ByYinka RahmanAugust 5, 2020

Let’s assume you’re just starting your business. You have carried out a market research, you have studied and known your target audience; and you have also build a great product based on the findings of these research. However, selling your products to these

Marketing & Sales

Branding is More Than a Logo

ByadminJuly 6, 2020

Branding is one of the marketing words that is a bit vague and often misused or underutilized, oftentimes, people always use branding and logo interchangeably, even though logo can be the symbol of a business, it’s not the entirety of brand. Not to complicate things,

Marketing & Sales

Smart Words to Increase Your Conversion Rate

ByadminJune 29, 2020

I know you have a good graphic design, and well-designed websites but do you have a compelling word to convert your traffic to make purchases? Language is a powerful tool, not only in our day to day life, it’s crucial in digital marketing, whether people will click on your

Marketing & Sales

Inbound Marketing Strategies for Startups

ByadminMay 28, 2020

Are you ready to build a long-lasting brand and also skyrocket the success of your startup? So you need to focus on inbound marketing. Unlike the traditional outbound marketing strategy that interrupts and tries to get in front of everybody, Inbound marketing focuses on

Marketing & Sales

How To Work Remotely From Home

ByadminMarch 30, 2020

COVID-19 outbreak has compelled companies to support remote work. Large companies and individuals who already learned the technical know-how of the remote policies are at a greater advantage in the enforcement of this new development. This pandemic outbreak has caused a lot

Marketing & Sales

Why Your Web Traffic Is Not Translating to Sales

ByadminMarch 9, 2020

Have you ever opened your website and you notice visitors trooping in and out of your website, yet your online sales have not increased? Are you bothered? Are you wondering what you are not doing right? The big part of converting your visitors to paying customer rely much

ByadminMarch 3, 2020

Every individual has a reputation (beliefs or opinions that are generally held about someone or something.). As more and more humans started using the internet, human interactions started to take a new turn (hence, the existence of the digital world). As the digital world

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Category: Marketing & Sales