Utility Marketing Archives

Why You Need to Adopt Utility Marketing

ByBoluwatife OyetunjiAugust 6, 2020

We found ourselves in an environment (Nigeria) where business owners or marketers would rather say come and buy rather than communicating the benefits of their products. Many at time business owner and marketer are caught up in wanting to sell their product or services

Utility Marketing

What is Utility Marketing? And Forms of Utility Marketing

ByYinka RahmanAugust 5, 2020

Let’s assume you’re just starting your business. You have carried out a market research, you have studied and known your target audience; and you have also build a great product based on the findings of these research. However, selling your products to these

Utility Marketing

All You Need To Know About Utility Marketing

ByadminOctober 17, 2019

From Neil Patel (the digital marketing guru) to the apprentice digital marketer on digprom.net, the need to explain the benefits of the products or services that you are marketing (utility marketing) is as important as the marketing campaign itself. When embarking on a

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