Digital Marketing, Marketing & Sales

Digital Marketing Strategies For Unique Small Business

Are you a small business owner, struggling with your online presence? Are you finding it hard to identify the digital marketing strategies that work best for your business or brand? If you have a problem with any of the aforementioned, then you are reading the right post. According to research by Investopedia, one of the major reasons small businesses fail is the lack of  s0lid/relevant marketing strategy.

It’s no doubt, brands are taking advantage of digital channels in this modern era.  This is because, most consumers spend most of their time on the internet, and you want to be able to reach them where they can be found.

Digital marketing strategy is an essential part of overall marketing,  marketing could be done for small businesses offline (traditional advertising), but you need to include a healthy portion of digital marketing strategies for your brand not to be underrated.

In this fourth industrial revolution, digital marketing strategy is needed and must be maximized by startups that intend to grow and become a full-fledged company. Every business owner, striving for visibility online needs to adopt the new weapon (digital marketing strategy) in order to succeed.

Before I press forward, It would be a total waste of time talking about digital marketing strategy without talking about digital marketing campaign which is the building block of digital marketing strategy.


Digital marketing strategy is a step (action) you need to take to achieve your online business  goals while digital marketing campaign is an online marketing effort put forward by a brand or business to drive traffic, engagement, and conversation

Let me say, if your digital marketing strategy is the overall steps or action you need to take to achieve your online marketing goal then digital marketing campaigns are the building blocks within your strategy

For instance, you may decide to run a campaign sharing(telling) story on a  particular social media platform  to get engagement or drive traffic through that platform

Many a time you don’t have to come up with a content strategy for your brand all u need is bring people to the awareness that your brand is a lifestyle of what your customer lives.

All these are digital marketing campaigns ( tactics ) you need to consider in your marketing strategy


As a business owner striving for online visibility, you need to bear this in mind, there is no magic in digital marketing. The ultimate goal of a marketing strategy is to connect your business with the right customers.

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For you to easily connect with the right customers, there are some questions you need to answer in order to know the digital marketing strategy that would be viable for your brand.

These questions include;

1.Keywords; what and how do customer search for in your business niche

2. Social media platforms; what social media platforms would you likely meet your customers?

3.Demographic; what is your customer interest, location, and gender

4. Influencers; who does your customers listen when marking decisions relative to your product.

Once you are done answering the aforementioned questions, it’s is now left to you to determine which marketing strategy would work best for your business.



2.Social media marketing and advertising

3.Content marketing/Strategy engine optimization/ search engine marketing

5.Email marketing

6.Google my business

1. Branding

It is a way of defining your business to yourself, the team and the target audience. You ( business owner), need to make your brand memorable for your clients and customers. It doesn’t have to be expensive

Building a great brand for your business is one of the best ways to carve a niche for your brand and easily attract the right people.

In  branding, it’s important to  have a memorable business name, a well-designed logo, eye-catching and professional website, and other elements that help to communicate your strategic positioning to your clients or customers

2. Social media marketing and Advertising

Social media platforms are a great channel for small business owners to connect, engage with their customers and target audience.

Many entrepreneurs have skyrocketed their business by actively engaging their customers on their social media platforms like Instagram, Facebook, and Twitter.

Some (entrepreneurs) have taken a step further into social media advertisement, this requires payment (paid ads) to get their brand or business to show on target audience page.

The purpose of social media for small businesses is for you to attract, engage and retain the customers. Since every business needs the customer to survive. This makes social Media an excellent platform for you to skyrocket your business

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3. Content strategy

This includes you creating content relevant to your brand, and distributing this content through a platform where your target audience can be located.

This strategy revolves around prospective clients, providing useful, detailed information about your products or brand.

Everyone is trying to sell (product) but only those that provide relevant content showcasing their business value and solving the problem of people are likely to make sales and also instills confidence in the client or customer.

4. search engine optimization/search engine marketing

This  strategy helps to rank  your brand  high  in search engine like Google, to drive traffic to their website, this could be done organically or through paid ads( Google ads)

To generate more drive using search engine optimization, you have to make use of keywords search tools which will tell you what word and phrase your target audience mostly use when searching for your product.

5. Google my business (GMB)

One of the most powerful things you can do for your business is to be ranked on Google my business. This help to pull more traffic to your site

Google my Business combines all different Google platforms into one central place, this includes your Google +profile, Google maps access to data on Google Analytics and Google insight

If you are able to get your business ranked on GMB you don’t have to spend a dime on ads especially if you have a unique brand name.

The most powerful strategy available to you is GMB even if you run a local client business

6. Email marketing

Growing an engaging email is the most cost-effective marketing strategy, it’s easy to manage, and also gives you full control and permit you to establish a direct connection with your customers.

This strategy is an efficient way to retarget a customer who has once show interest in your brand and also a great way to connect with existing customers.

All you need to do to achieve this is to set up a newsletter to keep track of people who visited your website.

These are some of the digital marketing strategies for your small business, feel free to drop your comment and also follow us on our social media platforms (Facebook, Twitter,  Instagram @digprom).