Measuring performance and making sure you are not failing in the SEO game can be a daunting task, most especially for beginners and others alike. One of the most important features or goals of any content published online is the ability to measure the performance (MEASURABILITY). And this single feature is one of the most important things that made publishing online effective, smart, and FUN!
With tools like Google Analytics and others alike, you can be sure to get numbers on each of your pages and then figure out top-performing contents, low performing contents, traffic source, bounce rates, etc.
For WordPress users, plugins like Monsterinsights, Jetpack, and others alike come to mind when measuring analytics is mentioned.
Welcome MONSTERINSIGHTS ……. The most popular WordPress analytics plugin that helps you track your blog or website performance without hassles. The reason it is a top choice for users of the popular Content Management System is because of its interface, seamless installation, and integration as well as the unique presentation of Data.
What is monsterinsights?
Well, MonsterInsights is a plugin for a that allows you to add, customize, trace, and control your WordPress site’s data and analytics using the Google Analytics services. At present, monsterinsights are owned by Syed Balkhi; founder of WpBeginner.
How Can you get monsterinsights?
Monsterinsights provides both free and premium features. It uses the Freemium model where you get to make use of the basic features of the plugin and then pay a premium to access advanced features. To enjoy full features in the premium version, you have to pay $119 (ex VAT) for 1 site – this also covers 0ne year free updates and support.
How can Monsterinsights help you monitor your performance?
The plugin can help you track how your website is performing with its unique interface. It presents the data (Daily, Weekly, Monthly, and more). This can assist you in checking the overall site performance, individual page (content performance), bounce rate, traffic source, device type, country of visitors, estimated page views, sessions, and more.
These data are primarily measured using google analytics but it may be daunting for beginners and people that are not familiar with data and its presentation to get lost when seeing these stats. That is what monsterinsight happens to do, presents the data, and gives you insights on what to do.
Is monsterinsights worth it and can it influence your SEO?
If you search on Google, you will find a number of reviews to monsterinsights. We are using monsterinsights in our blog. We can make informed and data-driven decisions that will help us drive quality traffic, publish smart articles, track readership, understand top-performing traffic referrals among others. This will eventually help our Search Engine Optimization goals. By knowing top-performing content, this will assist in probing into other contents that are not performing and help improve on them. The premium feature also comes with SEO Score Tracking; a feature that allows you to understand your overall SEO is.
Some of the features of the Premium version are listed below.
- Ecommerce Report
- Form Conversions
- Custom Dimensions
- Author Tracking
- Category / Tags Tracking
- Google Optimize
- Easy Digital Downloads
- Unlimited sites access
- Universal Tracking
- EU Compliance
- Engagement Tracking
- eCommerce Tracking
- Enhanced Ecommerce
- File Downloads
- Enhanced Link Tracking
- Scroll Tracking
- Affiliate Links
- Banner Ads
- Google AMP
- FB Instant Articles
- Logged-in User Tracking
- Custom Post Types
- SEO Score Tracking
To be successful in the digital world, you MUST pay attention to data and statistics. This unique feature distinguished contents published online from other conventional medium. You can measure each activity and then make improvements to your platform. Monsterinsights can help WordPress users measure and analyze the data without the stress of sifting through packets of data. This will ultimately edge you in the digital and contents game.