Social media strategy is a rapidly growing way in which businesses are reaching out to target customers easily.
The success of social media marketing begins with you identifying the right audience, and setting a goal(s).
Without goals, it’s hard to know exactly how well your social media strategy is performing and what you need to iterate to continue moving forwards.
Today I’d love to share with you a bunch of super-actionable social media goals you can adopt to help you achieve great things.
Let’s dive into it
1. Increase brand awareness: Brand awareness is the top reason businesses use social media. why? The average person spends nearly two hours on social media every day. More also social media platform is the best place you can increase your brand visibility, help audiences get to understand, recall, and become comfortable with your branding and products.
If you can build brand awareness among your target audience, you can help your brand become top-of-mind when these consumers are ready to research and make a purchase.,Therefore social media is one of the best places to grab consumers’ attention.
2. Grow revenue: How many sign-ups or how much revenue is your social media channels bringing in.
If you don’t have a long sales process, you can use social media to turn your audience into paying customers directly. For example, social media advertising such as Facebook ads is becoming an increasingly popular strategy to boost sales.
3.Boost brand engagement: Engagement is the second top reason why businesses use social media. Social media interactions help you improve brand perception, loyalty, and word of mouth recommendations. With social media platform’s algorithms, such as those on Facebook and Instagram, prioritizing posts with higher engagement on their feeds will be in seeing highly engaging content.
3. Build a community around your business: Social media community is a gathering of different set people sharing a common or similar interest. You building community, you will be establishing your business as the mentor or the guide for people in your community, and you’ll be providing a focal point for them to keep coming.
The type of goal(s) you want to set for these communities may feel very different to your overall fan / follower growth goals and of course, the type of community you choose to build will have an effect on the metrics you choose to measure success by.
4.Effective social customer service: Having a good customer service on social media would help you to increase revenue, customer satisfaction score, and retention.
5.Drive traffic to your website: With social media you can drive visitors to your website or blog, and eventually turn them into your customers. This is a step further from having a brand presence on social media.
5. Generator new leads: Lead generator is typically used by companies with a long sales process, such as enterprise software companies.This “path” is essentially your sales funnel. With the huge number of people you can reach, social media can be a great tool for getting people to the top of your funnel.