Marketing & Sales

Inbound Marketing Strategies for Startups

Are you ready to build a long-lasting brand and also skyrocket the success of your startup?

So you need to focus on inbound marketing.

Unlike the traditional outbound marketing strategy that interrupts and tries to get in front of  everybody, Inbound marketing focuses on creating reasons why customers should come to you or your brand.

Inbound marketing focuses on delivering solutions and opportunities that have a positive impact on people and their business.

Inbound marketing is about educating and equipping people to make informed purchase decisions, and not forcing your products and service on people but about solving a problem. With Inbound marketing, you can use a strategic blend of website optimization, content creation, search engine optimization, email marketing, lead generation, and social media marketing in a way that delights your audience.

According to Hubspot; Inbound marketing strategy consists of  4 stages which are called the flywheel


First, you need to attract visitors with compelling and relevant content. Next, you convert such a visitor to a lead, Then you close the deal and create a customer.

Finally, you delight that customer with relevant content.

It’s a proven strategy that works, It has worked for many big brands you can ever think of, Examples are Hubspot, Neilpatel and it has launched dozens of startups to stellar success.

Let get this straight, everybody is not your customer(target audience), and you don’t want just anyone coming to your website. You want people who are most likely to become leads, ultimately, loyal customers. How do you get them? In other to win big with inbound marketing you need to.

1.Create a buyer persona

In other to create relevant and compelling content you need to identify your buyer persona(audience), and also understand what your buyer audience wants to learn or know. Understanding your target audience can be the biggest hurdle when it comes to inbound marketing for startups.

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Not to discourage you, but more often than not, startups fail. The ones that do succeed have one thing in common – they understand who wants their offering.

And they do that by:

I. Researching their competition:  It is very important to know who your competitors are, what they are doing, and how they are doing it (Getting to know what your competitors help you to improve your strategy).

II. Interviewing their target customers:  Once you have a glimpse of your target audience, it’s very wise to start seeking out individuals for more in-depth information.

You can start by interviewing some of your current customers, find out exactly what their biggest struggles are. You can now use these data to create content to solve their problem

III. Reviewing their social media insight: e.g facebook insight:  As you work to create a customer profile, you have to understand the demographics that define most of your customers.

Sometimes age, gender, and location might not be the bigger factor  to create your buyer persona but they can be helpful, If your startup has a Facebook page with fans, you can easily see what your current market looks like

Use the information you gather to create buyer personas for your business. And you can also leverage tools like personaapp.

2. Write Compelling Headlines

Now, once you have an ideal audience in mind, you need to create content that will be able to attract them. And that starts with a strong headline.

Even if you have a brilliant and relevant piece of content, if you don’t have a compelling and catchy headline, there is a big chance your audience won’t click on it, either it is a blog, ads, or other forms of content. Great headlines drive traffic, and in turn engagement.

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It’s recommended that you insert a relevant target keyword and try to answer questions your customers might have.

3. Have Compelling Landing Pages

The best way to convert site visitors into leads and ultimately customers is with landing page Google defines landing pages as web pages that serve as the point of entry to a website or a section of it. It’s the page consumers are led to when they click on your call-to-action on your ads.

But what’s the point of a landing page? Consider your intention for having people visit your landing page.

Is it to create leads, or have them buy your product? Try to design your landing pages to be mobile-friendly and craft compelling copy following that.

4.Invest in Influencer Marketing

This list would be incomplete if we do not talk about influencing marketing as an effective inbound marketing tactic for startups.

Embracing influencing marketing is a good way for startups to gain a leg-up on bigger brands and gain ground in this crowded world. With influence marketing, you can achieve a lot with your limited funds.

As a startup, your best bet is to work with micro-influencers. Not only are they more cost-effective, but they can also deliver higher content engagement.

5. Leverage on email marketing

Emails marketing is another form of an inbound marketing strategy for startups. It enables you to engage with your prospects or leads.

The fact that it’s cost-effective sweetens the deal, sending consistent promotional emails designed to convert your leads.

The Aforementioned strategies are the tactics to skyrocket your  startups,do remember to drop your comment(s ).