Here I will be telling you the important things to know about Digital Marketing.

      What Is Digital Marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media and web-based advertising, but also text and multimedia messages as a marketing channel.

               Who is a Digital Marketer

A digital marketer is someone who promotes product and services using online channels like social media, email and search engines to reach a target audience. They create, post and update content, monitor or handle social media interactions for a company. Some Digital Marketers are also in charge of brand awareness.

                       Types of Digital Marketing

• Search engine Optimization

Search engine optimization is the practice of enhancing a website’s visibility on search engines like Google. It involves optimizing content, improving site structure and using relevant keywords to increase traffic to the site.

It is just the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

• Content Marketing

     This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.

Content is what is used to attract and engage customers, this can be videos, blogs, articles, podcast, case studies and many more. 

 Content is basically anything that people can see and access on your websites or channels.                                                 

It is also important, as a Digital Marketer to understand all aspect of content, how it is created, how it is effective, and how best to use it across different platforms.

     The channels that can play a part in your content marketing strategy include:

1. Blog posts: Writing and publishing articles on a company’s blog helps you demonstrate your industry expertise and generates organic search traffic for your business. 
2. Infographics: Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.                                                                                                                                    
3. Audio or visual content: Television and radio are popular channels for digital marketing. Creating content that can be shared online as a video or heard on the radio by listeners can greatly broaden your potential audience.

3. Social Media Marketing

This practice involves promoting your brand and your content through social media channels to increase brand awareness, connect and engage target audience and generate leads for your business.  It includes creating and sharing content, running ads, and interact with followers.                                                                         The channels you can use for social media marketing include:   Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest.                                                            

4. Affiliate Marketing

This is a type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:

Hosting video ads through the YouTube partner program.                                                                                                                               Posting affiliate links from your social media accounts.                    This is part of the relatively new wave of influencer marketing. Creating a campaign using influencers can be a highly effective form of affiliate marketing. Finding the right content creators can take your digital campaign to the next level.

5. Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include:                                                                                         Blog subscription newsletters.                                                                     Follow-up emails to website visitors who downloaded something

          HOW TO BECOME A DIGITAL MARKETER                                                              

     1.  Define your goals:

When you get started with digital marketing, it is important to identify and define your goals since you’ll craft your strategy with them. For instance, if your goal is to increase brand awareness, you might want to focus on reaching new audiences via social media. Or maybe you want to increase sales on a specific product, if that’s the case, it’s more important you focus on SEO and optimizing content to get potential buyers on your website in the first place.

Whatever the case, it’s easiest to shape a digital marketing strategy after you’ve determined your company’s biggest goals.

2.  Identify your target audience : 

Of course, it’s important to note your target audience might vary depending on the channel or goal(s) you have for a specific product or campaign. one of the biggest benefits of digital marketing is the opportunity to target specific audiences – however, you can’t take advantage of that benefit if you haven’t first identified your target audience.    For instance, perhaps you’ve noticed most of your Instagram audience is younger and prefers funny memes and quick videos — but your LinkedIn audience is older professionals looking for more tactical advice. You’ll want to vary your content to appeal to these different target audiences.

3. Create engaging content :                                                     Once you know your audience and have a budget, it’s time to start creating content for the various channels you will use. This content can be social media posts, blog posts, PPC ads, sponsored content, email marketing newsletters, and more.  Be sure that any content you create should be interesting and engaging to your audience because the point of marketing content is to increase brand awareness and improve lead generation.

4. Conduct keyword research.

Digital marketing is all about reaching targeted audiences through personalized content — all of which can’t happen without effective keyword research. Conducting keyword research is critical for optimizing your website and content for SEO and ensuring people can find your business through search engines. Try creating a list of high-performing keywords related to your products or services, and consider long-tail variations for added opportunities.

5. Iterate based on the analytics you measure:

Finally, to create an effective digital marketing strategy for the long term, it’s vital your team learn how to pivot based on analytics. For instance, perhaps after a couple of months you find your audience isn’t as interested in your content on Instagram anymore — but they love what you’re creating on Twitter. Sure, this might be an opportunity to re-examine your Instagram strategy as a whole, but it might also be a sign that your audience prefers a different channel to consume branded content. Alternatively, you find an older web page isn’t getting the traffic it used to. You might consider updating the page or getting rid of it entirely to ensure visitors are finding the freshest, most relevant content for their needs.