Content Marketing, Digital Marketing

5 Essential Content Types You Should use

Any modern marketing strategy is now based on valuable conversations with their audience, which is majorly delivered through quality written content distributed via websites, blogs, social media and email.

I’m sure you are aware that marketing has evolved from pushy sales messages to delivering meaningful conversations with prospects and customers.

Here are some of the content that you can leverage to engage your audiences and same time skyrocket your sale

 Video Content

This form of content has evolved to become one of the most powerful, engaging ways to effectively communicate with people. it’s now obvious viewers and audiences are more interested in watching videos than reading texts.

One of the magic of video content is that it draws in viewers, allowing them to connect with you and your brand on a much more intimate level. However, making it one of the best human communication medium out of all other forms of content.

Video content is now proven to be an efficient and convenient way to communicate and convert your audiences.  Statistics show that 46% of users take some sort of action after viewing an ad 

More also studies show that the average user spends 88% more times on a website with video.

Therefore one of the best ways to increase your sales is to incorporate video content in your content marketing strategy.

But don’t forget; remember to make your video short and engaging because the attention span of the online users is limited.

Customer Feedback

This form of content(Brand Message) is great for business. It helps to increase brand credibility and earn customer trust.

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There is no better and more reliable source of knowledge about the quality of a company than customer feedback. One of the ways to earn audience trust is through feedback.

It helps to build trust in new customers and also increase brand credibility. Asking for feedback from customers is a weapon to move your sales to the next level. 67% of consumers said they read up to 6 reviews before trusting a business. Therefore customer feedbacks should be one of the major content you upload on your internet platforms be it social media platforms or website.

A poll Content

This is another form of content  (brand message )that people engage with, polls are very interactive.

It plays an important roll in getting people to interact with your post. With poll content, you would generate lots of engagement and shares. Asking for people’s opinion trigger them to engage with your content and also get your audience to interact with your brand.

The type of poll you would dish for your audience depends on the type of niche you are.

Product Tutorial

These are your how-tos, However, every industry or niche has their how to do. Pushing out informative and educative content will only set you out for success but would also make you more useful to your audiences and also give edge among your competitors.

Tutorial contents(Brand message) will position you as an authority in your niche.

Before creating any content along this line, try to understand your audience and the pain they are going through and show them content that would help. Depending on your niche e.g how to build your team, how to run an ad.

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Users generated content

User-generated content, alternatively known as user-created content, is any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media. It is a product consumers create to disseminate online product or the firm that markets it.

When people send you photos with your products or services,  you can reshare this type of content but remember for there permission before you do that. This form of content is free and it’s one of the best advertising you will get.

I hope you find it useful. Remember to follow us @digprom on our social media platforms. And do remember to drop your comment