About 58.4 percent of the total global population, are on social media. Seeing these figures, it will be a big mistake to take social media for granted.
Social Media can act as a game-changer for your website as well. One may not be able to afford paid campaigns and paid traffic at the initial stage. You can harness the power of social media there.
The larger the base of the audience on social media, the better the traffic on your website. But how can you increase your presence on social media? Read through this article to find out.
1) Keep your profile updated!
The very first thing when we visit a page, whether on Instagram, Facebook, Linked In, or Twitter, is the profile. Your profile should be complete in all respects. The profile speaks a lot about what you offer and is a clear representation of who you are. You should also add a link to your website so that interested people can look at it.
If people like your content and want to know more about you, they will check the link to find out what you have to offer. This way, you can generate traffic for your website without any hassle.
2) Introduce your audience to your blog content
Just imagine you wrote a beautiful piece of Content but do not have an audience to read it. Yes, Content is the king, but it takes a considerable amount of time for the search engine optimized content to rank in Google results. It can take a couple of months for the Content to fetch good impressions.
Social Media comes into the picture here. You can share the Content on our social media handles and drive them towards your website. You should promote the content as far as possible via social media handles.
Furthermore, you can even showcase old content which did not fetch such good results. You can share a small piece from your content, maybe a quote or a question. You can also conduct a Q/A to understand what content they are interested in and share it on social media handles.
Always use a fresh way to introduce your piece of Content. This way, your profile also looks appealing.
3) Add button to share your Content
As a blogger or an influence, it feels so good that people are reading your Content and even liking it. You feel contented. You also see a lot of people share the content they want on their social media handles.
You have to do the same to drive the Content. Whether you share a picture or an article, your audience must have the option of sharing the Content wherever the audience wants.
You should add the Call to Action of share in your Content. If possible, show the metrics and the number of likes, comments, shares under each blog. Around 41% of blogger share these insights. These insights depict your credibility and boost the confidence of your audience in you.
4) Identify the best time to post your Content
What impact will it create if we share content at 2:00 A.M, Will it make any sense? Ok! They probably saw the Content much later. But don’t you think it affects your reach? The answer will be probably yes!
You must identify the time at which your audience is majorly active, which means identifying the “Peak Time” for your handles. Initially, you can follow any time, but keep on testing to identify the right timing.
You can use a tool like Follower wonk to identify the time at which your audience is usually active. After getting the result to optimize your posting schedule following it. You can also hire a professional company to handle your social media handle.
5) Engage with your audience
Do not take your social media audience for granted. It will be the biggest mistake. Social media is all about active participation. Unlike a website, social media acts as a messenger between your audience and you. You can ask for feedback, the Content your audience will like, or a basic Q/A to understand you better.
This communication will help in building a relationship that will affect your growth. Studies show that 1 out of every three persons will go to your competitor if they feel ignored. Around 11% of brands do not respond to their audience.
You should go out and search for a place where you can speak. The best platform for this is Twitter, as debates keeps on happening there. Through these replies, you can show them who you are and what is your ideology. Use hashtags (#) to identify relevant areas of communication. If they like what you say, they will check your profile and may even visit your website.
These are some ways to increase the traffic on your website. Now that you have learned them, you must implement them and see the results. It would help if you kept in mind that social media have algorithms which no one can identify. That is why you should keep on experimenting and identify what works best for you. It would help if you kept on updating your strategy with the updates. If you are a beginner and do not know much, you can hire a professional company that can guide and handle the social media platforms for you.