Digital Marketing Archives

Digital Marketing

Digital Marketing Metrics you Need to Keep Track

ByBoluwatife OyetunjiOctober 5, 2020

Measuring result is the difference between wishful thinking and actual return on your digital marketing investment. Digital Marketing Metrics are crucial to your marketing campaign. Maybe you are still wondering if your digital marketing efforts were worth it or not or

Digital Marketing

Actionable Strategies to Skyrocket Your Online sales

ByadminJune 1, 2020

Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning of business and brand, Statistics have shown that 93.5% of global internet users have purchased

Marketing & Sales

Inbound Marketing Strategies for Startups

ByadminMay 28, 2020

Are you ready to build a long-lasting brand and also skyrocket the success of your startup? So you need to focus on inbound marketing. Unlike the traditional outbound marketing strategy that interrupts and tries to get in front of everybody, Inbound marketing focuses on

Content Marketing

How to Create a Content Strategy to Grow Your Online Business

ByadminMay 14, 2020

Survey reviews that 75% of B2B purchasers rely on content as a research medium when they’re looking to make a buying decision. But do you know that many businesses and brands do not have a documented content strategy for their business?. It’s no surprise that those

Email marketing

Why Non-Profit Organization Should Adopt Email Marketing

ByadminMay 11, 2020

The goal of non-profit making organization is different from profit making organization, profit making companies have the tendency to take risks and deal with the consequences later, all in the name of growth. This is not often so with non-profits organization. Rather than

Content Marketing

5 Reasons Quality Content Is Essential To Digital Marketing

ByadminMay 8, 2020

Content is a buzzword in the marketing industry, it ‘s the soul of any marketing strategy, without quality content your digital marketing strategy is doom to fail. The growth or success of your business depends largely on your content. Launching a digital strategy

Digital Marketing

5 Ways To Market Your Brand During COVID-19

ByadminApril 18, 2020

It is possible you might be running out of ideas on how to engage and market your brand to customers online at a time like this, it’s understandable. Keeping up with clients (audience) in this period could be demanding. It is logical enough to know customers (persona)

Digital Marketing

Reasons Why Your Digital Marketing Campaign Fails

ByadminMarch 27, 2020

Doe digital marketing really work? I have spent thousands of naira on my digital marketing campaign and I got absolutely nothing from it. These are the words from some brand owners who invest lots of naira in their digital marketing campaign without getting a positive

Digital Marketing

Common Digital Marketing Mistake Your Brand Should Avoid

ByadminMarch 19, 2020

Everybody makes a mistake, including me especially in this digital era where we want to catch-up with latest innovation and development in the digital marketing world Many a time in doing this we neglect or disregard some crucial factors that directly affect our finance. We

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